Paul C. VanSlyke, Senior Counsel at Hoover Slovacek LLP
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trademarks Archives

Texas entrepreneurs beware of trademark scams

Many Texas entrepreneurs understand the importance of protecting their intellectual property. In an age where social media feeds, smart televisions and the like seem to know what you have been looking for when it comes to advertisements, it may not surprise them when they receive an unsolicited notice regarding registering a trademark or renewing one. The problem is that some rely on this trusting nature and attempt to defraud unsuspecting individuals and businesses.

Additional evidence for trademark registration may be required

Protecting intellectual property is a vital part of the success of any business. Making a company stand out among other businesses here in Texas often requires a trademark. Protecting it requires trademark registration, and the U.S. Patent and Trademark Office may require additional evidence before granting a company's request.

Keep your business identifiable with trademark protection

How long do you think it will take you to get your business off the ground? More than likely, you will spend a significant amount of time getting your name out to your customer base. Once people know who you are, you will need some trademark protection in order to remain identifiable to those you provide goods or services to, whether just here in the Houston area or elsewhere.

Watch for trademark registration and application scams

Many Texas business owners understand and value their intellectual property and take steps to protect it. This may include trademarks, patents and more. At present, a trademark registration or application may not be as protected as one of those business owners hopes due to a scam discovered recently.

What trademarks can do for small businesses

Some small business owners might think that trademarks are only an important issue for large companies. However, it can be critical for business owners, whatever the size of their company, to give careful thought and consideration to the issue of trademarks. This is because effective use of trademarks could help with a variety of key business goals for companies big and small.

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