Paul C. VanSlyke, Senior Counsel at Hoover Slovacek LLP
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What trademarks can do for small businesses

Some small business owners might think that trademarks are only an important issue for large companies. However, it can be critical for business owners, whatever the size of their company, to give careful thought and consideration to the issue of trademarks. This is because effective use of trademarks could help with a variety of key business goals for companies big and small.

Trademarks can include a wide range of things, including slogans, symbols, logos and product names. As a recent Forbes article notes, there are many benefits registering and using trademarks could have for business owners. This includes:

  • Protecting their initial vision for the company
  • Making their business more noticeable to potential customers
  • Creating a clear brand for their company
  • Allowing for the development of brand loyalty
  • Helping their business’ reputation
  • Making their company more attractive to potential buyers if they decide to put the company up for sale

Now, there are certain things that could get in the way of a small business’ trademarks generating these sorts of benefits. One is if other companies infringe on the trademarks. Infringement on a trademark can greatly weaken the mark’s overall power and value.

So, just as what trademarks a small business has and how it uses these marks can be very impactful, so too can how it responds when these marks are infringed. Skilled intellectual property attorneys can advise business owners here in Texas on what they can do to protect their company’s trademarks and the benefits these marks can yield when suspected infringement occurs.

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